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Monday, 15 June 2009
The global wind energy industry has launched a new public awareness campaign called "Wind Power Works. Pass it on" which aims to catalyze wide spread support for wind energy and call on policy makers to commit to significant carbon emissions reductions to combat climate change.
As the countdown to Copenhagen continues and fears grow that the Climate Summit will not make the deep cuts in carbon emissions required, the new campaign sounds a more positive note.
Launched on the Global Wind Day (15 June), the campaign urges people all round the world to generate the power of change and to send a message to world leaders that they can make the deep cuts needed and still power the world.
The 'Wind Power Works. Pass it on' campaign involves downloading a virtual wind turbine onto users' desktops to show their support for wind energy and deep emissions cuts. These turbines will demonstrate how many homes can be powered and how much CO2 can be saved through wind energy.
The more wind turbines downloaded, the stronger the call to world leaders to agree the reductions necessary to avert climate change and to make wind energy part of the solution.
Steve Sawyer, Secretary General of the Global Wind Energy Council (GWEC) said, "We have the technology to transform the global energy system, and we can do so rapidly. That's an important message for our leaders to hear so that they commit to making the cuts so desperately required, and we want it delivered in the strongest terms possible."
Wind power is the only clean technology which is ready now and which can be immediately and rapidly deployed virtually anywhere in the world. It is already the fastest growing new generation source both in Europe and the US, and has the capacity to provide up to 12% of the world's energy needs by 2020, saving over 10 billion tons of CO2 in the process.
The campaign wind turbine game can be downloaded at www.windpowerworks.net/passiton, which also houses a short video and campaign material. The campaign is also supported on Facebook and Twitter and encourages people to start their own virtual wind farms or join existing ones and to pass the idea on. All campaign material will be available in English, French, Spanish and Chinese.
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